Before Success
This long-established family business had reached a plateau. With an annual turnover of £2.8 million, it wasn’t struggling – but it also wasn’t thriving. Mailshots weren’t generating the expected level of orders, a lack of technical resource delayed product launches and staff were confused about their roles. As a result, the Managing Director spent too much time reacting to day to day issues and not enough time on his real passion – new product development. The owners called in Success Management to support them in going to the next level.
After Success
Success supported the business in developing a new vision that focused on the needs of the end user. A targeted Sales and Marketing strategy now communicates product benefits to customers. Success also tackled internal communications, ensuring that staff have the information they need when they need it. A company structure, job descriptions and appraisals are now in place, making it easier to recruit and retain skilled staff. Team members, given more responsibility and defined targets, are motivated to work together so the business reached its goals.
• Annual turnover soared to £3.5 million.
• Defined processes increased efficiencies, which in turn doubled profits.
• The managing director is freed up to develop the next generation of products.
You can also benefit from having a committed, motivated team and clear, focused strategies. For feedback on how Success can help you grow your business and increase your profits, contact us at tom@successmanagement.co.uk.
