Problems
- Don't have a Marketing plan?
- Low market penetration?
- Low brand or company awareness?
- No clear features and benefits statements?
Content
Communicating Your Offer
Marketing is about communicating the products/services/company to potential clients/customers to generate demand and ongoing loyalty. It is an opportunity to connect with the client/customer to identify their needs and provide solutions.
Marketing will strengthen the brand/company by presenting the features and benefits, highlighting points of difference against others, which would allow the business to command higher prices without having to resort to adopting competitive pricing strategies.
Remaining Ahead Of Competitors
It is important to constantly review your product/service portfolio, making sure that you remain ahead of your competitors. Ensure that you create a customer database and communication plan to keep your customers up to date with all your developments.
Solutions
- Effective Marketing plan
- Effective internal and external communication programmes
- Brand and company awareness
- Well defined features and benefits
What Success Can Do For You
- Develop marketing strategies
- Understand your markets
- Understand your competitors
- Understand your products / services
- Understand your capacities
- Understand your growth position
- How to make lasting customer relationships
- How to make your customer buy
- Push pull technique
Benefits
- Product / service differentiation
- Refine the message
- Understand the different marketing vehicles
- Know your markets
- Deal with competition
- Branding
- Promotions
- The Marketing mix
- SWOT analysis
- The consumer decision making process
- The Marketing environment
- Segmenting consumer markets
